Organic Keyword Research

Every great SEO campaign includes Keyword Research, which is the process of researching the search terms people in your target market are using to find businesses like yours. Before you try to write any new content for your website, make sure that you have a list of optimal keywords on-hand!

Using specific tools and marketing demographics, we dive deep into your local market(s) to understand how people search. We compile all of our findings into a spreadsheet & initial report to help you interpret them.

What Do I Get?

The extensive keyword research we perform is consolidated into a spreadsheet that includes a lot of must-have information, including short-tail & long-tail keyword phrases, monthly search volumes, average price-per-click (PPC), and overall keyword difficulty.

The primary purpose of the Content Strategy report is to use the keywords shown to develop a plan for what content to create next to target the keywords that have the most viability. Your strategy could be for more immediate returns and put to use with a Google Ads PPC campaign, or you can do it for long-term value and write quality content you know people are looking for.

You now have the keywords to your success; now it’s all a matter of how you use them! Google won’t just look at how many times you’ve used each phrase; it’s far more complex than that. The goal is to write engaging content that sells your product/service well. You know, you can always hire us to write unique content for your business as well.

Organic Keyword Research by Apex SEO Company