We’re here to talk about the latest SEO craze, AI Optimization. Or is it AEO? GEO? AEO and GEO?
Anyway, this article is aimed at giving you the straight business: what is AI Optimization? We’ll also look at what it isn’t.
So, what is AI SEO? AI SEO is an SEO service tailored to provide more context and clues about your business to LLM models in the hopes they cite you within a relative user query.
Years ago we were introduced to Alexa, Amazon Echo, Siri, and Google Assistant and that gave birth to voice search optimization and “query fan out” where the idea is that the search engine will break a query down in to subsets of queries where the final end result leads to whomever shows up the most for all of those given subsets. The more often you appeared as the answer, the more often you showed up for voice search.
That’s venerably the same SEO approach with AI SEO; it is a continuation of voice/query search. The biggest different today is AI has taken over the Page 1 approach SEO specialists used to use in at least 40% of all searches. Page 1 belongs to AI Overview & Local Map Pack now. Organic traffic is now a fight for the top of Page 2.
Why Don’t You Offer AI SEO services?
We totally do! It’s built in to our overall SEO pricing. The work behind voice search and query fan out is not new so there’s no reason for us to charge you more for something that’s already considered in to our packages.
What Can I Do to Help Promote My Business on AI?
The general gist is to find out the questions and queries already in play within the various LLM models and go about creating useful content that answers the query in the best way possible. Note, you need to research more for this content writing. It’s not about keywords, it’s about providing the best answer.
Of course, you can hire us to do the SEO job right.
Two AI SEO Misconceptions
LLMs.txt is Not A Thing, Yet
There’s a lot of hype with this new SEO trend and as usual, some misinformation. A whole lot of SEO and SEM tools have their paid tools looking for the “llms.txt” which apparently guides AI through your website’s content.
This is straight BS – LLMs.txt is a proposed method to guide LLM models through your website and nothing more. Search engines do not look for this document, only SEO tools do.
There is no such thing as “AI Search”
The powers-that-be haven’t decided what AI search really is yet, it’s still too new to the market. Does AI need a search subset?
In Conclusion
AI SEO is the latest trend in SEO and worthwhile if you want to gain extra visibility online, or if you want to get back to being shown on Page 1. Combine AI SEO with Local SEO services for maximum Page 1 exposure!
